Joanna Frank is the founding President & CEO of the Center for Active Design whose mission it is to reduce the risk of obesity and chronic diseases by promoting physical activity and healthy food access through the design of buildings, streets, and neighborhoods.
In this fascinating conversation, Joanna shares the story of Gunderson Health System in La Crosse, Wisconsin, which was at odds with the surrounding community when it came time for an expansion project. Because the hospital itself is a permanent resident in the community, successfully integrating with the surrounding neighborhood was critical to ensure its viability. Hear what the design team did to solve this problem and what your firm can learn from it.