Jeff McSpadden is co-founder and CEO at Composure, a digital well-being platform for senior living communities helping improve quality of life, care and communication for residents and care teams through purposeful use of music and sound. As an entrepreneur, technologist and life-long musician and composer, Jeff has dedicated himself to the pursuit of sound as a vital ingredient to human thriving. Prior to launching Composure, Jeff’s 15-year career as a composer including writing and producing original music for film, television, and advertising with clients such as MGM, NBC, CBS, PBS, HBO, and AMC as well as brands ranging from Mercedes-Benz, Verizon, Progressive, Toshiba, and Ford.